Imagine the amount of data generated from 30 NBA teams, more than 500 NBA players with each team playing 82 games per season! If you want to analyze that massive amount of data, not just the shots and rebounds made, but players' body movements in real time like speed, dunk height, number of passes, dribbles, and injury risk, you need incredible computing power and storage capability. To handle this enormous increase in data, obtained in sub-second latency, the NBA turned to Microsoft Azure for storing and processing. The NBA and Microsoft Azure are a winning combination! Read this testimonial! Contact AMA IT Consulting, a Microsoft partner, for help writing your company's Azure success story.