From product shortages and store closures to the exponential increase in online shopping and same-day delivery, the pandemic upended the retail landscape and spawned major disruptions that continue into the post-pandemic era. In this new and dynamic retail environment, analytics is the key to price optimization and accurate forecasting. Read this blog to discover how you can leverage analytics to move from long-term seasonal forecasting to more agile planning while ensuring that your pricing strategy is optimized for sales and profitability. Contact AMA IT Consulting for a consultation on how we can help you unlock price optimization opportunities with our SAS analytics offerings.