Personalization has become an increasingly important element of marketing in the cosmetics industry. An ideal illustration is U.S. retailer Ulta Beauty, which significantly increased sales and retention rates after implementing personalized marketing campaigns and e-commerce experiences for customers.
Ulta Beauty chose SAS Customer Intelligence 360o to help it gain better insights into customer behaviors.
Get the inside story on Ulta Beauty's success in personalizing its customer marketing in this customer story.
How does Ulta Beauty personalize its marketing?
Ulta Beauty utilizes SAS® Customer Intelligence 360 to transform its extensive data into personalized marketing campaigns. By leveraging AI and machine learning, the company can provide targeted recommendations and optimize customer journeys, ensuring that marketing efforts resonate with individual preferences.
What impact has SAS had on Ulta Beauty's marketing efficiency?
The collaboration with SAS has allowed Ulta Beauty to streamline its data management, reducing the time needed for campaign design and execution. This has led to improved agility in decision-making and a significant increase in sales penetration, with 95% of sales coming from returning customers.
What role does data play in Ulta Beauty's customer engagement?
Data plays a crucial role in Ulta Beauty's marketing strategy by enabling granular targeting and personalized campaigns. The company manages a vast amount of first-party data, which helps in understanding customer behavior and preferences, ultimately leading to more effective marketing initiatives.
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